Agile Strategy: How to create a strategy ready for anything

Ralph Fernando

June 2019

FT Press

256 Pages



Agile Strategy: How to create a strategy ready for anything

SKU: 9781292262987
$25.59 Regular Price
$19.19Sale Price
  • Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.  



    Why do we need a new book on strategy?
    The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].
    The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
    How is Agile Strategy different?
    Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:

    • Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
    • Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
    • Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.
    • Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.

    Why should I read it?
    Agile Strategy offers four key benefits to its readers: 

    • A clear framework ("RADAR")
    • A single, easy-to-grasp guiding principle: The Horizon
    • Measurable benefits
    • A practical approach

    I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!
    Ralph Fernando
    [1] Project Management Institute (2017) Pulse of the Profession
    [2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"

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