DigitalGuru was founded in 1994 by Rupin and Rupesh Kotecha, and began at a Southern California street corner, with just a tent, four tables and 100 books. Specializing in technical books on the verge of the dot-com era, this humble venture very quickly became successful, and maintained its vision to become the exclusive on-site bookstore for technology conferences in the US and abroad. In 1995, DigitalGuru became the exclusive technical bookstore for the world’s largest annual technology expo, Comdex. In 1996, DigitalGuru also opened two retail bookstore locations, one in Brea, CA and another in Sunnyvale CA, in the heart of the Silicon Valley.

2000s - PRESENT

Since this early period, DigitalGuru has become the leading bookseller to provide contract services at various other technical conferences around the world. As this event business continues to grow, DigitalGuru continues to offer its services to conferences and other expositions, appearing at 35 conferences a year.


DigitalGuru is currently contracted by IBM, Microsoft, VMware, Adobe,, NVidia, RSA Security, National Association of Broadcasters to provide bookstores / gift store at their annual conferences and shows. In 2019, DigitalGuru phased out their retail business to focus on their core business model of being the exclusive event bookseller.

No upcoming events at the moment

Our Office and Warehouse:

1032 Serpentine Lane,

Suite 101

Pleasanton, CA 94566

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