google75477273c6203a20.html





  Home > Business & Culture >

The Product Manager's Desk Reference

 
List Price: $75.00
Sale Price: $67.50
You save $7.50!
Author: Steven Haines
Publisher: McGraw-Hill
Published: 08/26/2008
Pages 744 pages
In-Store Pick up Available

Stock Status:In Stock
Availability:: Usually Ships in 24 to 48 Hours
Product Code: 9780071591348
Qty:

Description Author
 
Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.

Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.

The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help you:
Features
  • •Create a master plan of record for your product
  • •Formulate actionable strategies
  • •Incorporate market data into important decisions
  • •Set the stage for creating innovative products
  • •Optimize existing products and product portfolios
  • •Apply financial techniques to manage product profitability
  • The Product Manager's Desk Reference embodies everything “Product Management.” It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.

Share your knowledge of this product with other customers... Be the first to write a review

Browse for more products in the same category as this item:

Business & Culture
Business & Culture > Business Management
Software Engineering
Software Engineering > Project Management